Sales Analysis – Sporting Goods Chain

Date: April 2025

🛠️ Tools Used

Power BI

Provide a global sales overview with KPIs and regional analysis
Explore product seasonality and specificity (e.g., best-selling colors and sizes)
Segment customer behavior based on demographics and household profile
Answer predefined business questions using interactive dashboards

Top-selling products: Road, Mountain, and Touring Bikes, followed by Tires & Tubes and Helmets
Mountain bike sales peak in January, March, and August
The Australia store leads in overall sales volume
Bikes, Accessories, and Clothing are the top categories sold in every store
USA has the highest revenue, followed by Australia and the UK
Customers aged 45–54 and 65+ favor Road and Mountain Bikes
Customers with no children buy significantly more than others
Buyers with a Bachelor's degree and professionals generate the most revenue
Sales peaked between 2005 and 2019, dropping again in 2020

Due to licensing restrictions, public access to the dashboard is not available.